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Branding
When you head to your favorite local coffee shop, walk in, smell the brew, hear the rumble of voices, experience the atmosphere, see the barista smile back at you in that authentic and familiar way. When you sit down in the cozy chair in the corner, grab a crossword and feel a sense of bliss—you are experiencing that company’s brand. Michael Eisner said it best:
A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”
Michael Eisner, Disney CEO, 1984–2005
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cutter solutions
Your brand is as robust as it is vulnerable and we treat it with care. At Estland, we understand how to communicate your brand to your audience in the most effective way possible by truly getting to know you. We don’t deliver cookie-cutter brand solutions. We discover the heart of your business, not just what you do but why you do it. Here are some of the services we offer that help to tell your brand story:
Penn Pride
See how Estland modernized Penn Pride’s brand, website and marketing while still honoring the company’s proud legacy.
Westlark Advisors
An Updated Brand, Name & Identity Emerges
Windridge Landscaping & Hardscaping
Showcasing Natural Beauty With a Beautiful New Website
Blumont Energy
Energizing A Newly Formed Company With A New Name, Logo & Website
Valley Structures Shed Giveaway
181,000+
Web Page Views During Promotion
Arts Council of the Valley
An Updated Website That Brings The Arts To A Larger Community
Federal Employment Law Training Group
Customized Web Development To Compliment A New Brand Identity
Friendly City Food Co-Op
A Web Redesign As Fresh As Their Produce
Messaging
Define Your Brand Voice
It can be tricky to put the essence of your business into words. Through a series of rich, thought-provoking discussions, we get to the heart of your brand and disperse its message throughout all your marketing.
Visual Identity
Shape The Perception Of Your Customers
First impressions matter. Communicate with your customers on a deeper level and gain their trust with an intentional visual identity. The visual aspects—graphics, typography and color—are all part of your larger brand identity.
Photo & Video
Custom Photos & Videos = 45% Higher Lead Generation
Professional photography and videography inspire consumer confidence—in fact, it could increase leads by 45%! Skip the cringey stock photography and give your customers a taste of the real people and products behind your business.
brand in
confidence
At Estland, we know that diving into a rebrand the wrong way can confuse your audience. That’s why we rebrand businesses in combination with a strategic marketing plan that gets your audience excited to see the new you. So many businesses sit on the fence about a new graphic identity and then once they have it, well, as our clients at Sunrise Farms have said, “It’s like getting a new truck.” And if you’re proud of the way you look and feel, you’ll be proud to show it off to the world.