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Healthy Community Health Centers
Healthcare Marketing
Complete Website Development Revamp
When HCHC approached Estland, they had just launched a fresh brand identity and needed a website to match their new look. They wanted to create a digital presence that would resonate with donors and patients, reflect their values and mission and provide a seamless user experience.
We took a mobile-first approach, designing a streamlined website that effectively serves both audiences. The website is easy to use, helping turn visitors into new patients. It also focuses on the patient’s experience, demonstrating HCHC’s commitment to quality care.
Thoughtful Website Design For Accessibility & Care
Custom Web Development
Our web designers started by revamping HCHC’s site to align with its new branding. Then, web developers created a patient portal to streamline healthcare for new patients in the Shenandoah Valley. Finally, a donation system was incorporated, giving community members an easy way to donate.
A New Website Expands HCHC’s Marketing Reach
A Robust Blog For Engaging & Impactful Content
Estland created a robust blog platform for HCHC, enabling their team to share engaging content through a topic-filtering system for categories and tags. This resource enhances their marketing reach while providing community resources and reporting to connect with website visitors.
Streamlining Healthcare With Efficient & Effective Integrations
Accessible Websites Save Time & Enhance Engagement
Our collaboration with HCHC not only enhanced the user experience but also streamlined their back-end operations. We trained their team on website editing and updates, empowering them to refresh images and text independently. This resulted in a more economical and efficient way to manage their content throughout the new build.
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We came to Estland with a unique challenge—from both an audience and budget perspective—and they more than delivered. They crafted a plan that worked within our budget, listened carefully to capture the heart of HCHC’s mission, and offered thorough training to make sure we could manage our site with confidence. From start to finish, they made sure our website redesign project was tailored to our needs as a nonprofit. The result is a fresh, accessible, and mobile-friendly site that truly reflects who we are. We couldn’t be happier!
Cara Valentine, Director of Marketing & Public Relations
A Patient-First Approach Highlighted Through Fresh Photography & Videography
Here’s Everything We Did
We didn’t stop at redesigning HCHC’s website; we also created custom photography and videography that showcases their patient-centered care. This visual content strengthens their brand and shows their commitment to compassionate healthcare—reinforcing HCHC’s reputation as a trusted community provider.
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