Kyle Weston
Data Director
Numbers Ninja
Meet Kyle — the puppet master behind the insights, turning raw data into strategies that drive digital campaigns to be smarter, faster and more effective. Kyle was raised in Harrisonburg, VA, and is an avid athlete. Inspired by his grandfather’s experience as a reserve swimmer on the U.S. Olympic team, Kyle dreamed of becoming a professional baseball player for most of his life. While he never played professionally, he counts his time playing college baseball for James Madison University as one of the most fulfilling experiences of his life. Along with being raised on a small farm, baseball helped Kyle build strong leadership skills and an unparalleled work ethic that often astounds our team and clients.
That same competitive drive now fuels his work in data-driven marketing. As Estland’s Data Director, Kyle helps clients make smarter business decisions by turning complex performance data into clear, actionable insights. He keeps his finger on the pulse of clients’ campaigns, making tweaks based on real results. He has a passion for delivering easy-to-understand information that shows what’s working (and why) and uses ongoing analysis to identify opportunities, adjust strategy faster and maximize ROI over time.
Seeing how data translates into real results for our clients is incredibly rewarding. It’s not just numbers, it’s strategy, impact and growth all rolled into one.
Beyond marketing and analytics, Kyle is a numbers person who knows how to get results. With a grounded sense of practicality and a keen eye for detail, he ensures strategies are as effective as they are insightful. In his free time, you can find Kyle traveling to far-off destinations, working on his golf swing or connecting with his friends, family and dog.
