Lindsey Kelly
Art Director
Pixel-Perfect Problem Solver
You could say art is in Lindsey’s DNA. As a child, she passionately pursued an artistic life, often digging through the trash to find treasures to integrate into her mixed media art projects. As her skills evolved, she began to see art in the everyday objects we put to good use. That mindset carries into her work at Estland, where she designs thoughtful websites and branded materials that balance beauty, usability, and purpose.
Lindsey grew up in Stuarts Draft, VA, and loves calling the Shenandoah Valley home. She didn’t travel far for college, channeling her artistic interests into a graphic design degree from James Madison University. After graduating, she worked as a graphic designer for Massanutten Resort and Bridgewater College, building a strong foundation in visual communication. She later served as Assistant Director of JMU Student Affairs Communications and Marketing, where she guided more than 75 student employees in developing comprehensive marketing campaigns using graphic design, video and photography. While she loved mentoring students, she ultimately felt most fulfilled when immersed in hands-on design work.
It can be hard for clients to articulate what they want, so I listen carefully, picking up on certain cues and language to translate their words into design.
Lindsey is cross-dominant, meaning she uses her left hand for some things and her right hand for others. This curious characteristic reflects her ability to blend creativity with analytical thinking. She brings that balance to every project, focusing on website design, user experience, print, digital and branded materials that help clients communicate clearly and confidently.
In her free time, you can find Lindsey kayaking down the Shenandoah River with her husband and two young children or spending long weekends camping and exploring new places together.
