Content Marketing Director
Pop-Culture Educator & Friday DJ
Kaitlin Pomerleau is a storyteller at heart. Growing up in northern Wisconsin, she spent her childhood working at her family’s golf course, where she learned that everyone has a story to tell. That skill pays dividends at Estland, where Kaitlin integrates storytelling into every piece of content writing she crafts.
Kaitlin dreamed of becoming the President when she grew up and pursued a path not unlike many of our country’s leaders. She played three varsity sports, argued on the debate team, volunteered with local organizations and served as President of her junior class. Kaitlin likes to stay busy! She spent her senior year in Slovakia as part of an exchange program. This eye-opening experience influenced her decision to study Political Science and International Studies at the University of Wisconsin-Madison.
Kaitlin is an enthusiastic student. After graduating, she received a full scholarship to pursue her Master’s in Public Administration at the University of Kentucky. She expanded her skills in strategic planning, financial management and communication there. That experience segued into work for a national nonprofit, where she fine-tuned her storytelling and saw real results from her marketing initiatives.
Growing up in a family business instilled a strong work ethic and a deep sense of responsibility. I consider it a privilege to represent small and large businesses to help them grow and thrive.
When Kaitlin and her husband decided to establish roots in the Shenandoah Valley, she found work as the Assistant Director of Marketing & Social Media for James Madison University Recreation. In that position, she oversaw hundreds of projects each year, including social media posting, videography, photography, integrated marketing campaigns and more. Supervising a team of college students kept her on her toes and fostered the strong leadership skills she brings to Estland.
Kaitlin likes spending as much time outside with her kids as possible, making mud soup and playing pirates at playgrounds. She continues to golf regularly and coaches children as part of the local First Tee program. She’s also a self-proclaimed “plant lady” experimenting with her green thumb.