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Branding
When you head to your favorite local coffee shop, walk in, smell the brew, hear the rumble of voices, experience the atmosphere, see the barista smile back at you in that authentic and familiar way. When you sit down in the cozy chair in the corner, grab a crossword and feel a sense of bliss—you are experiencing that company’s brand. Michael Eisner said it best:
A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”
Michael Eisner, Disney CEO, 1984–2005
ditch the cookie
cutter solutions
Your brand is as robust as it is vulnerable and we treat it with care. At Estland, we understand how to communicate your brand to your audience in the most effective way possible by truly getting to know you. We don’t deliver cookie-cutter brand solutions. We discover the heart of your business, not just what you do but why you do it. Here are some of the services we offer that help to tell your brand story:
Federal Employment Law Training Group
When FELTG approached our team, their registration process was outdated and clunky. Estland got to work with custom web development and delivered a user-friendly website with seamless registration, flexible payment options and on-demand courses for nationwide access.
Friendly City Food Co-Op
When The Friendly City Food Co-op reached out to Estland, they were ready for a web design refresh that would better meet the needs of their growing community of shoppers and owners. Our challenge was creating a modern web design …
Healthy Community Health Centers
When HCHC approached Estland, they had just launched a fresh brand identity and needed a website to match their new look. They wanted to create a digital presence that would resonate with donors and patients, reflect their values and mission …
Healthy Community Collaborative
We created a vibrant, healthy, happy brand and website for our client, Healthy Community Collaborative. We love to work with local nonprofits to help boost their online presence so that our community can tap into much needed crucial resources.
GoodEx
Estland transformed Good’s Services into Goodex. We partnered with Eric Good to deliver a total rebrand, new name, new look, new website and brand video that tells the Goodex story of quality, integrity and developing good humans.
Wellness Connection
When Maureen (Mo) Bowler requested a marketing proposal for a new grant-funded initiative of the Harrisonburg-Rockingham Community Services Board, she wanted a marketing agency with experience working with nonprofits and community advocates.
Griffith Bag Co.
Check out this custom brand transformation for Griffith Bag Company. They wanted a vintage yet modern vibe and our team at Estland delivered a digital marketing rebrand that we’re really proud of.
Messaging
Define Your Brand Voice
It can be tricky to put the essence of your business into words. Through a series of rich, thought-provoking discussions, we get to the heart of your brand and disperse its message throughout all your marketing.
Visual Identity
Shape The Perception Of Your Customers
First impressions matter. Communicate with your customers on a deeper level and gain their trust with an intentional visual identity. The visual aspects—graphics, typography and color—are all part of your larger brand identity.
Photo & Video
Custom Photos & Videos = 45% Higher Lead Generation
Professional photography and videography inspire consumer confidence—in fact, it could increase leads by 45%! Skip the cringey stock photography and give your customers a taste of the real people and products behind your business.
brand in
confidence
At Estland, we know that diving into a rebrand the wrong way can confuse your audience. That’s why we rebrand businesses in combination with a strategic marketing plan that gets your audience excited to see the new you. So many businesses sit on the fence about a new graphic identity and then once they have it, well, as our clients at Sunrise Farms have said, “It’s like getting a new truck.” And if you’re proud of the way you look and feel, you’ll be proud to show it off to the world.