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About
With childhood dreams of becoming an artist and a passion for entrepreneurship, our founder and owner Vada Kelley was determined to make her mark. Her father owned a small business and growing up she saw how hard it was for small business owners to gain access to high-quality marketing services. She also experienced some, shall we say, lackluster jobs that had her searching for more-so she set out on a mission: Build a business that enriches the lives of both the clients and the employees.
2004 Estland Was Born
Estland would operate with integrity, create authentic marketing and branding solutions while also giving back to the community by donating services to small business start ups and non-profits looking for support.
2007 Full-service Web Capabilities
John Vaughan joined the team as our Director of Web Services. John’s robust experience and full stack web talents quickly meant that if it could be built, Estland could build it and do it right.
2008 Estland Survived The Storm
We overcame the 2008 economic crash with a smart growth plan and diversified service offerings, including training sessions with clients, which empowered them to do some of their marketing services in-house for a budget-friendly solution.
2009 Photography & Videography
Estland knew that stories told through photography and videography have the most impact and the most engagement. Adding photography and videography to our service offerings was a no-brainer.
2012 Social Media Advertising
As social platforms began to add advertising opportunities, we quickly discovered the power of social media advertising and added this as a key service offering.
2014 Hosting Management
We said goodbye to third-party hosting companies. Now with hosting management in-house, we provide a better hosting solution for our clients with zippy support.
2016 We Found A Niche: Energy Industries
Estland began providing marketing services to gas and oil companies and their energy industry partners. These energy industries now comprise a large part of our current client portfolio.
2017 Comprehensive Social Media Management
Our clients spoke, and we listened! We’ve got you covered with comprehensive social media solutions so that you can focus on running your business.
2020 Growth Through A Pandemic
Not only did our business survive the pandemic, but our success has also demonstrated that online platforms can be key for businesses seeking sustainability in such trying times. We are thrilled so many companies took their chances with us—proving that trust is an essential part of growth.
2023 A Total Rebrand
Estland rolls out the first total rebrand in nearly 20 years. Estland has changed significantly since its origins in 2004. Since then, our team and capabilities have grown and we’ve positioned ourselves as a top tier competitor against nationally recognized agencies. We’ve added new team members, perspectives, services and skill sets and it was time to reflect that in our own marketing.
“We were so focused on sharing our clients’ brands and stories that we weren’t investing in our own branding. It’s like the old saying, ‘The cobbler’s children have no shoes.’ We consistently put ourselves last and weren’t putting our best foot forward. Now, we’re finally able to lead by example, tell our authentic story and showcase our talent.” –Vada Kelley, Founding Owner, Estland