Marketing For Nonprofits
That Inspires & Communicates With A Community
When Maureen (Mo) Bowler requested a marketing proposal for a new grant-funded initiative of the Harrisonburg-Rockingham Community Services Board, she wanted a marketing agency with experience working with nonprofits and community advocates. Branding and marketing a nonprofit requires a deft hand skilled at communicating with different audiences. Thankfully, the team at Estland has decades of experience doing just that.
Estland worked closely with Mo and her team to name and brand this new initiative. After exploring dozens of options, Wellness Connection was born with a heartwarming logo that resonates in the Friendly City. Wellness Connection collaborates with our local community to provide preventative resources to address mental health challenges, substance use and suicide in Harrisonburg and Rockingham County, VA. Their services are critical to supporting the well-being of the community where Estland lives and works.
MESSAGING THAT RESONATES
We knew that building a strong brand infrastructure from the ground up would promote Wellness Connection’s long-term visibility. Working closely with their team, we researched the goals, target audiences and unique challenges they aimed to address. We crafted a messaging framework that conveys their mission and goals clearly and compellingly. We then incorporated that messaging into a user-friendly, scalable, ADA-accessible website that receives hundreds of monthly visitors. Our team also designed and developed a robust resources section that allows community members to locate food pantries, healthcare, addiction treatment and more.
COHESIVE & CONSISTENT
We empowered the team at Wellness Connection to develop their marketing materials independently by providing a cohesive set of branding guidelines that include logo usage, color schemes, typography and imagery. These guidelines serve as a reference point, ensuring that all materials maintain a consistent look and feel, strengthening brand recognition and professionalism.
Everyone at Estland is a sweet sweetie dreamboat rock star angel! Estland helped us build a brand from the ground up! Collaborating with their team was easy and fun. They’re my go-to for all media projects!
Maureen "Mo" Bowler, Program Leader
What We Did
A MARKETING PARTNERSHIP
At Estland, our collaboration extends beyond the conventional scope of business partnerships. We pride ourselves on being your dedicated allies, fully invested in your success and the ripple effect of your community impact. Working with Wellness Connection was a lot of fun, from conceptualizing their brand identity to crafting compelling messaging, from designing their website to producing impactful advertisements, videos, and a range of assets, our collective efforts will serve them well in the years to come. Allow us to share a glimpse into the array of services that exemplify our partnership: