Case Studies

GoodEx

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Web Design & Branding

Web Design That Showcases A Respected Contractor

Eric Good first contacted Estland to explore new names, branding, web design and full-spectrum marketing for his excavating, grading and concrete business. For 25 years, GoodEx was Good’s Services, a name Eric chose early in his business venture because it allowed him to expand his service offering over time. Sounds like a good idea, right? Here was the problem — the name didn’t communicate the type or breadth of his services. Good’s Services had a strong reputation and was considered a premier excavating company in our area, but they needed outside developers to understand that as much as the locals.

We channeled our creativity into several unique business names that capitalized on Eric’s last name and started to inform consumers of his services. Four logo renditions, a new website, custom videography, and photography showcase the GoodEx difference to their local community and beyond.

Wellness Connection

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Marketing For Nonprofits

That Inspires & Communicates With A Community

When Maureen (Mo) Bowler requested a marketing proposal for a new grant-funded initiative of the Harrisonburg-Rockingham Community Services Board, she wanted a marketing agency with experience working with nonprofits and community advocates. Branding and marketing a nonprofit requires a deft hand skilled at communicating with different audiences. Thankfully, the team at Estland has decades of experience doing just that.

Estland worked closely with Mo and her team to name and brand this new initiative. After exploring dozens of options, Wellness Connection was born with a heartwarming logo that resonates in the Friendly City. Wellness Connection collaborates with our local community to provide preventative resources to address mental health challenges, substance use and suicide in Harrisonburg and Rockingham County, VA. Their services are critical to supporting the well-being of the community where Estland lives and works.

Griffith Bag Co.

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A Modern Rebrand

With Vintage Charm: Logo, Web Design & More!

When Mike and Melanie Smith purchased Griffith Bag Company in 2020, they had a vision – to infuse a touch of vintage charm into a brand deeply rooted in tradition, while propelling it into the digital age. With over 75 years of service in the agricultural and landscaping industries, Griffith Bag Co. possessed a strong legacy, but its branding had become dated, and it was virtually invisible online.

Oak Hill Wealth Advisors

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Financial Services Marketing is About the Relationship

Through Storytelling We Engage Prospective Clients

Financial services marketing looks a little different from marketing other industries. When experienced CFP®’s Patrick Larkin and Timothy Schmidt decided to open their own wealth management firm, they had specific requirements for their chosen marketing agency:

  • Financial industry marketing experience
  • Ability to meet compliance requirements
  • A creative approach to marketing an esoteric industry

With extensive financial industry marketing experience, Estland was the perfect marketing partner for Oak Hill Wealth Advisors.

Financial planners can spend years fostering connections with their clients. Our decades of storytelling experience can seamlessly facilitate those relationships by transporting target audiences from the first step of the process through the last. By using language to build credibility and empathy, we set the foundation for a long-lasting relationship between the client and the advisor.

Twin Feathers

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Energy Industry Marketing

Comprehensive Marketing For An Established Brand

In 2021, J.D. Buss of Twin Feathers approached Estland to enhance the branding, web presence, and marketing efforts of his commodity advising firm based in Overland Park, Kansas. Despite Twin Feathers’ extensive experience in nurturing enduring client relationships, they encountered difficulty in effectively conveying their value proposition through their website and marketing materials.

To address this challenge, Estland embarked on a comprehensive messaging strategy, aiming to distill Twin Feathers’ services and streamline their communication channels. We immersed ourselves in understanding every facet of their brand and engaged in close collaboration with J.D. and Tina. Together, we crafted a compelling tagline, defined a clear mission and vision, established core values, and formulated an impactful elevator pitch that not only resonated with their target audience but also aligned seamlessly with their long-term objectives.

The most intricate yet rewarding aspect of this messaging transformation involved segmenting Twin Feathers’ services into three distinct packages and articulating precisely what clients could anticipate from each offering. By delving deeply into this messaging process, Twin Feathers successfully realigned their services and values with their brand, enabling them to present a unified and compelling message to their clientele.