Case Studies

Twin Feathers

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Energy Industry Marketing

Comprehensive Marketing For An Established Brand

In 2021, J.D. Buss of Twin Feathers approached Estland to enhance the branding, web presence, and marketing efforts of his commodity advising firm based in Overland Park, Kansas. Despite Twin Feathers’ extensive experience in nurturing enduring client relationships, they encountered difficulty in effectively conveying their value proposition through their website and marketing materials.

To address this challenge, Estland embarked on a comprehensive messaging strategy, aiming to distill Twin Feathers’ services and streamline their communication channels. We immersed ourselves in understanding every facet of their brand and engaged in close collaboration with J.D. and Tina. Together, we crafted a compelling tagline, defined a clear mission and vision, established core values, and formulated an impactful elevator pitch that not only resonated with their target audience but also aligned seamlessly with their long-term objectives.

The most intricate yet rewarding aspect of this messaging transformation involved segmenting Twin Feathers’ services into three distinct packages and articulating precisely what clients could anticipate from each offering. By delving deeply into this messaging process, Twin Feathers successfully realigned their services and values with their brand, enabling them to present a unified and compelling message to their clientele.

Keystone Propane

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Web Design Built For Growth

Web Design & Rebrand That Competes With Industry Giants

Keystone Propane, a leading propane distribution company in Northeast PA, faced challenges in the modern market due to outdated branding, web design, messaging and overall digital presence. With a strong commitment to innovation and growth, Keystone Propane enlisted our expertise to undertake a comprehensive rebrand and marketing overhaul.

Keystone Propane needed help keeping up with the evolving demands of a competitive market. Their team felt their marketing hindered their ability to connect with potential customers. They required a complete transformation of their identity and communication strategy to thrive in this environment.

Wellness Connection

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Marketing For Nonprofits

That Inspires & Communicates With A Community

When Maureen (Mo) Bowler requested a marketing proposal for a new grant-funded initiative of the Harrisonburg-Rockingham Community Services Board, she wanted a marketing agency with experience working with nonprofits and community advocates. Branding and marketing a nonprofit requires a deft hand skilled at communicating with different audiences. Thankfully, the team at Estland has decades of experience doing just that.

Estland worked closely with Mo and her team to name and brand this new initiative. After exploring dozens of options, Wellness Connection was born with a heartwarming logo that resonates in the Friendly City. Wellness Connection collaborates with our local community to provide preventative resources to address mental health challenges, substance use and suicide in Harrisonburg and Rockingham County, VA. Their services are critical to supporting the well-being of the community where Estland lives and works.