Energy Industry Marketing
Comprehensive Marketing For An Established Brand
In 2021, J.D. Buss of Twin Feathers approached Estland to enhance the branding, web presence, and marketing efforts of his commodity advising firm based in Overland Park, Kansas. Despite Twin Feathers’ extensive experience in nurturing enduring client relationships, they encountered difficulty in effectively conveying their value proposition through their website and marketing materials.
To address this challenge, Estland embarked on a comprehensive messaging strategy, aiming to distill Twin Feathers’ services and streamline their communication channels. We immersed ourselves in understanding every facet of their brand and engaged in close collaboration with J.D. and Tina. Together, we crafted a compelling tagline, defined a clear mission and vision, established core values, and formulated an impactful elevator pitch that not only resonated with their target audience but also aligned seamlessly with their long-term objectives.
The most intricate yet rewarding aspect of this messaging transformation involved segmenting Twin Feathers’ services into three distinct packages and articulating precisely what clients could anticipate from each offering. By delving deeply into this messaging process, Twin Feathers successfully realigned their services and values with their brand, enabling them to present a unified and compelling message to their clientele.
Marketing That Aligns With Who They Are
Twin Feathers wanted to project a sophisticated online image. To achieve this, we developed a photography plan that showcased their team in a professional and friendly manner to convey both their personal approach and corporate-level experience. After messaging and photography planning, we conducted one more interview to craft engaging and concise web content optimized for search engines.
Our search engine optimization (SEO) efforts required deep research into the commodity advising Twin Feathers provides to the energy industry. We researched terminology and created a robust report indicating the popularity of specific terms and how we planned to disperse them throughout their web pages. These efforts ensure Twin Feathers maintains online visibility in the sectors that they serve.
Appealing Web Design & Real World Impact
After we nailed down the web content and photography, we waved our digital wands and developed a brand-new website. We made sure it was designed with a “mobile-first” mindset, so it’s super user-friendly on any device. We also make our websites ADA compliant so they meet accessibility standards. And when it comes to B2B marketing, you know the proof is in the pudding. We interviewed their clients and built out case studies to use on the website and in future white papers in order to capture quality leads.
What We Did
A Total Brand Transformation
The end result looks and sounds like a whole new company. Twin Feathers is now well-positioned to compete against the best of the best. Here’s a recap of what we did: