Griffith Bag Co.
A Modern Rebrand
With Vintage Charm: Logo, Web Design & More!
When Mike and Melanie Smith purchased Griffith Bag Company in 2020, they had a vision – to infuse a touch of vintage charm into a brand deeply rooted in tradition, while propelling it into the digital age. With over 75 years of service in the agricultural and landscaping industries, Griffith Bag Co. possessed a strong legacy, but its branding had become dated, and it was virtually invisible online.
Mike and Melanie turned to Estland to undertake a remarkable brand transformation including a new logo, messaging, web design, web development, promotional products such as hats and shirts, as well as, custom product photography. Excited by this challenge we embarked on a journey to revamp the brand’s identity. The result? A harmonious blend of vintage charm with modern aesthetics that establish Griffith Bag Co. as a credible leader in their industry.
Estland did a wonderful job on our rebrand and new website build out. They were really great listeners and were able to create a modern look that also feels vintage and connects itself back to our product offering. The new website has boosted our business growth and we couldn't be happier.
Mike & Melanie Smith, Co-owners
We started by breathing new life into their logo, crafting a visual identity that paid homage to the company’s heritage. An earth-tone palette of primary, secondary, and tertiary colors was meticulously chosen, resonating with customers who toil in the earth, mirroring their passion and connecting the brand to the ag industry.
A streamlined, easy-to-shop navigation improves the online user experience, and quick-fill forms allow prospective clients to get in touch for a custom quote. In a forward-thinking move, the website was equipped with online sales capabilities, primed to move from call-to-order to future e-commerce sales when the time is right. Our approach was not just about aesthetics but about