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Westlark Advisors
An Updated Brand, Name & Identity Emerges
For years, Twin Feathers built and maintained a legacy of trusted energy advisory for a diverse set of clients throughout the Americas. But by 2025, the world, the energy market and the firm’s vision had all grown larger. They needed a new brand that reflected a global presence and a refined identity and website to accompany it.
In Estland, they found the right partner to guide the transformation.
After close collaboration, Westlark Advisors was born. With this new name came a refreshed digital experience that clearly articulates the firm’s continued commitment to advisory excellence and expanded worldwide reach.
what’s in a name? everything.
Choosing a new name for Twin Feathers was about more than a fresh label; it had to capture the firm’s roots, values and global ambitions. We guided the process from research and brainstorming to stakeholder review and final approval.
After exploring dozens of options, we helped the team land on Westlark Advisors, a name inspired by the Western Meadowlark, the company’s home state of Kansas’ official bird. The name symbolizes joy, guidance and the firm’s role as a trusted agent of change in an increasingly complex energy market.
a digital presence that’s ready for the worldwide stage.
To bring the Westlark brand to life online, we enhanced the company’s website with a cleaner aesthetic, streamlined structure and updated visual language. The refreshed design elevates the firm’s digital presence and communicates the confidence and clarity at the heart of the new brand.
It now has a cohesive online experience that aligns with who the firm is today and where they’re headed in the future.
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Westlark represents more than just a new name — it's a reflection of who we are and where we're going. We are even more committed to helping our clients overcome challenges and make smart, strategic decisions.
JD Buss, President
what we did
Estland did much more than develop a new name and web design for Westlark Advisors: we transformed the company’s image and reimagined its story for a global audience. From careful collaboration, strategic thinking and creative execution emerged a new identity that fits the firm like a glove.
Developing a new brand name is always a fun and interesting project. You have to balance strategy with style and make sure there’s true meaning in what you create. We considered a number of strong options, but none connected on as many levels as ‘Westlark Advisors.’ In the end, it was the clear choice.
Beverly Virkler, Creative Director, Estland
the results
A brand that’s ready to take on the world
With a stronger name and an elevated website, Westlark Advisors now presents a clearer, more compelling story to the global market. The rebrand reinforces what they do best while signaling a bold vision that resonates with clients across North America and beyond.
