Ask These 10 Questions To Start Your Marketing Plan
“If you fail to plan, you plan to fail.” This article acts as a roadmap for creating specific and measurable marketing goals, ensuring that your annual marketing plans are set up for success.
Common Mistakes Business Owners Make With Their Google Ads Strategy.
Part 3 of our Digital Advertising blog series reviews the common mistakes to avoid regarding Google Ads, including misleading ‘lead’ definitions and the downfalls of comparing cost-per-click rates over time.
4 Digital Advertising Techniques That Pinpoint Your Ideal Customer
Part 2 of our Digital Advertising series dives deeper into the tools and techniques business owners should use to reach their ideal customers, including affinity audiences, demographics, geofencing and geotargeting.
The Dos and Don’ts of Digital Advertising
In our Digital Advertising Introductory Guide, we cover everything business owners and team members need to know about digital advertising—from the types of ads available, what they’re each good for and how it all works together.
Estland Welcomes Courtney Pitts to The Content Marketing Team
We are excited to welcome Courtney Pitts as our Content Marketing & Engagement Specialist! Learn more about our newest team member.
The Power of Branding: How To Make A Great Impression In Under Three Seconds
In a competitive marketplace, branding helps you stand out, build trust, and leave a lasting impact. Explore its importance, key characteristics, and how to make an impression in this article.
What Is “Dark Mode” And Why It Matters For Business Owners
Dark mode affects how your business’s emails, social media, website and more look to those users. Learn how your business should adapt to dark mode.
How Much Should You Spend On Marketing?
Determining your marketing budget starts with a clear marketing plan. Read about how we make sure our clients spend the right amount on the right methods.
How Apple’s Privacy Changes In iOS 15 Will Affect Your Business
Apple has released its newest operating system, iOS 15. Find out how the many privacy changes could affect your business.