Valley Roofing & Exteriors
That Stands Out In A Crowded Industry
Building and marketing a business from the ground up takes a strong leader and bold visionary. Anson Martin, founder and owner of Valley Roofing & Exteriors (VR&E), embodies that entrepreneurial spirit, creating an industry-leading roofing and remodeling business in the heart of the Shenandoah Valley. Estland has worked with VR&E for over a decade, helping Anson grow his business by over 600%. In that time, VR&E has purchased several smaller companies and expanded their offerings to include siding, windows, doors and sunrooms.
When Anson first contacted Estland, he needed an attractive and functional online presence to showcase his company and compete with thousands of other contractors. After speaking with Vada Kelley for just five minutes, he knew he had found the perfect fit for marketing his business. What started as a simple web design and development project quickly segued into an updated visual identity, messaging framework, print advertising, digital marketing and more. During our relationship, VR&E has cemented their reputation in the community, the team has grown five times bigger and sales have skyrocketed. Anson attributes their success to first-rate customer service, long-lasting durability and top-notch marketing from their partners at Estland.
Digital Ads Deliver
Valley Roofing & Exteriors has a large service area, spanning up and down the Shenandoah Valley and over the Blue Ridge Mountains into Charlottesville. They have several crews working simultaneously and need 40 leads per week to provide a steady flow of work. To ensure a consistent stream of leads, Estland worked strategically to set up low-cost-per-click digital ads based on roof type, team type and geographic location. We can start or stop the ads at a moment’s notice and deliver the exact type of lead they need when they need it. These digital ads allow VR&E to keep their team busy without riding the workflow rollercoaster that is frequent in the roofing industry. Monthly reporting keeps Anson updated on our efforts and ensures transparency.
Estland took over our marketing in 2014, and the return on our investment has been more than worth it. They know their business better than anyone we have used in the past. We continue to get compliments on our website, and our customers love it! Thank you, Vada! You have a great team and do good work.
Anson Martin, Founder & Owner
What We Did
For Valley Roofing & Exteriors to get in front of more people, Estland developed a strategy to nurture existing contacts, optimize their website for search results and run digital ads that deliver low-cost quality leads. Regular blogging increases online visibility, helping their site rank higher for specific keywords and locations while also educating existing or former customers on trends and tips in the construction industry. Since Estland built their website and started running digital ads, eighty percent of the leads from paid and organic efforts have led to increased business for VR&E. Social media management helps to foster community relations and builds online credibility that boosts sales and their reputation in the industry. Our range of marketing services for VR&E includes: