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Sunrise Farms
Agriculture Branding
Captivating An Audience To Tell A Brand’s Story
When the Miller brothers first contacted Estland, they sought a branding and marketing partner to advertise their Non-GMO feed, local meat, pastured eggs and raw honey to markets outside of their location in Stuarts Draft, VA. Business was booming, and their reputation was growing, but their online infrastructure required work. They needed Estland’s help driving traffic to their website and marketing to two distinct audiences – meats and feeds.
Estland updated the visual identity for Sunrise Farms and designed and developed a new website with custom content written and optimized for all search engines. With strategic keyword placement, custom photography and videography, we increased organic traffic to their site by more than 100%. We improved the user experience by designing and developing a custom map showcasing delivery routes while clarifying which products are available in which market. When the pandemic rolled in, we added online ordering, so customers could order meats, eggs and honey and schedule delivery to their home or business. Throughout all our efforts, we have reinforced Sunrise Farms’ values as an sustainable business with deep roots in the community they know and love.
Authentic Storytelling
Marketing different products to unique audiences can be challenging for many businesses, and the messaging can become murky. That’s where Estland’s experience was an asset to the Miller family. Our content creators listened carefully to Sunrise Farms, uncovering the heart of the brand to craft compelling copy that communicates their products and services while showcasing their difference. A vivid and inspiring brand video and custom photography convey the brand’s values while increasing brand recognition and online conversions by 80%.
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Estland has worked with us to provide company branding, photography, an attractive and user-friendly website, graphic design for print materials, and google analytics reports. While they provide a full line of services, they also train our staff for services that we would like to take in-house. Their professional expertise and service have been an excellent fit for us, and we highly recommend them for your marketing and web design needs.
Jonathan Miller, Meat Store Manager
What We Did
Covering The Spectrum
We love sharing the Sunrise Farms story with their community. Once we updated their website and branding, we dove into ongoing marketing efforts that continue to boost their online presence and connect with customers. Sunrise Farms has a story to tell, and we help them tell it. Here are some of the branding and marketing services we continue to provide:
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