Gas & Oil Branding
That Pushes Ahead Of The Competition
The fuel industry is highly competitive, so when Tim Hutchens and his team changed their company name after a recent acquisition, they knew it was important to rebrand and market Hutchens Rentz-Eden (HRE) to distinguish it from its competitors. One of Tim’s colleagues recommended Estland because of our significant experience and success marketing the gas and oil industry. We got to work immediately, researching the competition and identifying effective strategies to promote long-term growth. The result? Succinct messaging, increased online visibility and a powerful visual identity that showcases HRE at its finest.
Hutchens Rentz-Eden has been fueling everyday life since 1975. They distribute fuel to gas stations and commercial clients in North Carolina and Virginia. They also sell lubricants to automotive repair shops, retail businesses and commercial clients in North Carolina, Virginia and Tennessee. Over the years, the HRE team had found it challenging to communicate with multiple distinct customer types over a broad and varied service area. With that in mind, our team created comprehensive messaging to address each audience while reinforcing the company’s history. We modernized the logo to appeal to 21st-century customers and applied it to tanks, trucks, t-shirts, sales brochures, banners and more. We integrated their messaging and visual identity into a user-friendly website communicating their products and services to distinct audiences.
The Heart Of A Brand
Hutchens Rentz-Eden had never done much marketing, but Estland had experience working with businesses in their industry. HRE put their trust in Estland, and we pulled from our wealth of knowledge to craft compelling, benefit-driven storytelling that communicates with the right target audiences. After completing their messaging guide, we crafted accessible language and striking visual components to integrate into their website. Our team built an attractive, ADA-accessible and mobile-friendly website that uses language and photography to convey the unparalleled customer service of HRE. Integrating the customer portal into the new website empowers customers to place orders independently and reinforces HRE’s commitment to innovative solutions that streamline the customer experience.
We are grateful to have partnered with Estland to market our business. They streamlined our messaging and helped us navigate different business sectors to effectively communicate our products and services to the right people. They have taken our social media presence to a whole new level and I constantly get compliments. If you want a reliable, innovative and effective partner to market your business, you can't do better than Estland.
Tim Hutchens, President & Owner
What We Did
Estland continues to support Hutchens Rentz-Eden with ongoing marketing services that increase online visibility and build credibility. Monthly blogging, newsletters, social media management and digital ads cross-promote products and services and deliver quality leads from multiple channels. Strategic search engine optimization has skyrocketed their online visibility significantly. Estland has provided these services and more:
Web & SEO
Introducing the New Face of Hutchens
A Brand Transformation, A Cutting-Edge Website!
Hutchens Rentz-Eden recognized the significance of a seamless online presence to convey their diverse range of services effectively. From top-notch fuel supply to expert fuel dispensing equipment maintenance, they cater to dealers, commercial clients and municipalities. The new website showcases four core sections: Fuel, Lubricants, DEF and REO (Repair & Maintenance) Service.
With an integrated online portal, ordering products has never been easier. Streamlining the previous paper-based processes, we introduced efficient online forms. Embracing the digital age, we optimized the website with SEO, ensuring easy access for our audiences online. Witness the revolution of their new online brand identity.