Gas & Oil Marketing
Marketing That Competes Against Big Corporations
It was Anthony Hall’s lifelong dream to run the family business. While growing up, he worked in every position at the company – from delivery and installation to sales and customer support. He gained valuable experience and witnessed, first hand, the increase in competition within the propane industry as out-of-town corporations began inundating rural North Carolina with their slick sales pitches and nationwide names. Anthony Hall turned to Estland for our comprehensive marketing services to best serve his existing customers and compete in a highly volatile market.
Without losing sight of the long history behind the brand, Estland updated Hall’s visual identity to resonate with 21st-century consumers. After an in-depth interview and several collaborating sessions with their team, we crafted comprehensive messaging to communicate their story in a compelling and accessible way. With a brand-new graphic identity and streamlined content, we designed and built an ADA-accessible website optimized for search engines. Now, new customers can find Hall, and current customers can access their Hall account online to request service and schedule delivery. This innovative integration empowers their customers and gives their team more time to tackle other tasks. Customers find they can live in comfort working with Hall because they have access to tools, resources, sales and support at the tip of their fingers.
The propane industry is an ever-evolving market. As large corporations weed out smaller, hometown providers, marketing plays an increasingly important role in preserving family businesses. When Hall partnered with Estland, we developed a strategic plan to improve the client-onboarding process and streamline communication to both their customers and employees. Those systems ensure the Hall brand stays relevant and competitive in the digital age without losing their warm, southern charm.
Estland has a team of experts in diverse areas which gives us exactly what we need to market our services strategically and effectively.
Anthony Hall, Owner
We Did It All
Hall continues to partner with Estland for monthly marketing that promotes their services and products to customers in North Carolina and Virginia. From truck and tanker graphics to social media management and regular newsletters, Estland’s marketing expertise has fueled growth for the Hall brand. Here are some of the marketing services we continue to provide: