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Penn Pride
A Nod to the Past While Looking Ahead to What’s Next
Since 1909, Penn Pride has earned the trust of homeowners and businesses alike with reliable fuel delivery, unmatched heating expertise and a deep commitment to doing what’s right for their customers in the Reading, PA area. But as the company looked forward to future growth and new service offerings, it was clear their brand and digital presence needed to evolve alongside them.
Penn Pride partnered with Estland to modernize their identity and build a solid marketing foundation that honors their legacy while positioning the company for tomorrow’s success.
a refreshed look for a lasting legacy
When Estland went to work on Penn Pride’s rebrand, the goal was crystal clear: create an identity that is contemporary and confident while paying homage to the company’s proud history.
We started by developing an updated logo, one that would appear everywhere from truck graphics and uniforms to delivery tickets, decals and social media accounts. All of these customer touchpoints work together to build a cohesive and recognizable presence that reinforces the brand.
To ensure this consistency continues, we also created a comprehensive brand guide so the refreshed identity can be applied correctly across all platforms as the company grows.
offering a smarter, more seamless online experience
With a refreshed brand now in place, the next step was building a complementary digital experience. Estland designed and developed an intuitive, mobile-friendly website that makes it easy for visitors to get information about Penn Pride’s new and existing services.
A key focus was integrating MyFuelPortal into the site experience, giving customers a simple path to self-service and account management. To support long-term performance, we are also providing secure WordPress hosting, ongoing updates, security monitoring and regular testing. These steps keep the website compliant and ready to keep pace with the company’s evolving business and customer needs.
telling a timeless story
With the new logo and digital presence in place, Estland refined Penn Pride’s brand story so it could work seamlessly across all marketing channels. Whether it was website materials, blog posts, brochure copy or digital ads, we crafted content that reinforced Penn Pride’s expertise, reliability and commitment to customer care.
Another key element to the new storytelling approach was updating the company’s visuals. Original photography and videography added a fresh, authentic element to marketing materials, helping Penn Pride connect with its audience in a deeper, more meaningful way.
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The goal with Penn Pride was never to start from scratch, it was to build on more than a century of history. Every design choice was made to reflect the trust they’ve earned since 1909, while creating a brand that feels modern and true to their roots and values.
Lindsey Kelly, Creative Hybrid, Estland
what we did
Estland guided Penn Pride through a full-spectrum rebrand and digital transformation. Our work successfully toed the line between respecting a storied past while positioning the company for a brighter future. The close collaboration between both organizations resulted in a compelling and cohesive Penn Pride brand, one that feels both familiar and rejuvenated.
Working with Estland felt effortless because they handled everything from strategy to execution with care and expertise. Our new brand truly reflects who we are as a company while positioning us for future growth.
Alex Vespico, Vice President, Penn Pride
the results
The rebrand and digital overhaul gave Penn Pride a cohesive, up-to-date identity that reflects its expertise and customer-first values. With an updated logo, intuitive website and effective content, the company is set up for success today, tomorrow and into the future.
