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When FELTG approached Estland for website development, their registration process was outdated and clunky. It required participants to download PDFs, fill in their credit card details, and email or fax forms back. They knew this inefficient system didn’t match the high-quality training they provided in their field, so they came to us for help.
Recognizing the need for change, Estland got to work overhauling FELTG’s digital presence. Our mission was clear: create a user-friendly, modern website that streamlines the registration process.
Our web development team built a site with an online course catalog, event calendar and seamless registration and checkout functionalities—all tailored to meet government purchasing requirements.
Knowing that many registrants aren’t authorized to make payments, Estland’s developers added options to pay later or forward the invoice to someone authorized—all while securing their spot in the training. This hassle-free feature revolutionized the user experience.
Estland also added options for purchasing on-demand (pre-recorded) courses from their catalog. This feature allows FELTG to reach the widest audience possible, providing training to government employees nationwide at the touch of a button.
Our partnership with FELTG didn’t just improve the front-end experience for participants; it also transformed their back-end operations. The new registration functionality frees up valuable time for their team to deliver exceptional training.
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We didn’t stop with a great website. We crafted a new logo, conducted brand photography and videography and introduced new colors, creating a cohesive and professional visual identity for FELTG. This rebranding effort extended throughout the website, reinforcing their reputation as the federal employment law training leader.