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Blog Roll

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Boost Sales By 30% With This Marketing Technique

A lot of business owners overlook the goldmine they already have—their current customers. This article outlines the more effective way to boost your bottom line with cross-promotional marketing.
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Google Performance Max, TikTok, Oh My! How To Decide Which Online Advertising Tactics To Try

The final installment of our Digital Ads series discusses current trends and future predictions to watch, like Performance Max, TikTok, Snap, video and Google Service ads. Learn from our marketing agency experts.
illustration of piggy bank with dollar sign over it representing digital marketing

Digital Marketing: The Easy Way To Set Your Budget & Balance Your Workflow

Part 4 of our Digital Advertising series explains three ways to leverage digital ads to balance seasonal workflow and how to determine your most effective monthly ad budget.
two drama masks showing emotions from website reactions

How To Add Emotion To Your Website That Connects & Converts

This article explains best practices for businesses looking to infuse emotion into their websites to capture attention, build connections and influence behavior.
Blogging for SEO

Ask These 10 Questions To Start Your Marketing Plan

“If you fail to plan, you plan to fail.” This article acts as a roadmap for creating specific and measurable marketing goals, ensuring that your annual marketing plans are set up for success.
Illustration of desktop computer depicting a strategy for Google Ads

Common Mistakes Business Owners Make With Their Google Ads Strategy.

Part 3 of our Digital Advertising blog series reviews the common mistakes to avoid regarding Google Ads, including misleading ‘lead’ definitions and the downfalls of comparing cost-per-click rates over time.
illustration of an archery target representing digital advertising hitting the bullseye

4 Digital Advertising Techniques That Pinpoint Your Ideal Customer

Part 2 of our Digital Advertising series dives deeper into the tools and techniques business owners should use to reach their ideal customers, including affinity audiences, demographics, geofencing and geotargeting.
illustration of digital advertising generating revenue

The Dos and Don’ts of Digital Advertising

In our Digital Advertising Introductory Guide, we cover everything business owners and team members need to know about digital advertising—from the types of ads available, what they’re each good for and how it all works together.
Graphic image with headshot of Courtney Pitts, Estland's new content marketing specialist

Estland Welcomes Courtney Pitts to The Content Marketing Team

We are excited to welcome Courtney Pitts as our Content Marketing & Engagement Specialist! Learn more about our newest team member.