Time Tested Tips For Women In Business

Marketing Agency SWAM Certified, Virginia

As seen in the Daily News Record~

I won’t sugarcoat it; being a woman in business can be challenging. Women fill over 50% of all American jobs but only about a quarter of all management and leadership positions. Women face tremendous obstacles based on gender biases, caregiving challenges and mixed messages. It can often feel like you’re walking a razor thin wire of double standards. Be confident, but not aggressive. Be decisive, but not bossy. Be empathetic, but not a pushover. See where I’m going? Society can be slow to change, but as the Federal Reserve chair Janet Yellen stated in a 2017 speech, “If these obstacles persist, we will squander the potential of many of our citizens and incur a substantial loss to the productive capacity of our economy…” By supporting women in the workplace, we can improve our communities and boost the economy, which is a boon for everyone.

There have been highs and lows throughout my journey in the business world, but each step has been a learning opportunity. Here are some nuggets of wisdom I’ve gained that anyone can take with them into their place of work to help them thrive both personally and professionally. 

  1. Authenticity Matters: It can be tempting to “fake it till you make it,” but I’ve always found it better to be honest with myself, my coworkers and my clients. Be yourself, regardless of stereotypes or expectations. Believe in your abilities because self-assurance is contagious and earns respect. Authenticity is a powerful business tool and fosters genuine connections and trust. 
  2. Establish A Support System: Build professional and personal relationships mutually beneficial to everyone involved. These people are your cheerleaders and will inspire and support you. Network with other business leaders and seek out mentors who can provide guidance based on their experiences. These people will encourage you during tough times and celebrate with you during the good times.  
  3. Never Stop Learning: Stay curious and keep learning because education is the foundation of long-lasting careers. Take risks and learn from mistakes and setbacks – they are stepping stones to success. Whether it’s keeping updated on industry trends or acquiring new skills, this commitment to growth has been instrumental in my success.
  4. Set Goals & Stay Persistent: Defining clear goals and determining how you reach them can keep you focused and driven. Persistence is key; never give up on your dreams, and remember that success often comes to those who persevere.
  5. Pay It Forward: Businesses and individuals thrive when we support and advocate for each other. Gender equality and inclusivity are more than just buzzwords; they lie at the heart of better business environments for everyone. Give back to your community. Mentor and support other women because when women succeed, communities thrive. 

I want to emphasize that being a woman in business is a journey filled with opportunities for growth and success. I’m optimistic about the future and the incredible potential that women hold in shaping the business world. So, to all the aspiring women out there, believe in yourselves, be resilient, and keep pushing forward. You have the power to achieve your goals and make a significant impact in your community.