Case Studies

Federal Employment Law Training Group

/in , ,

Website Development Overhaul

When FELTG approached Estland for website development, their registration process was outdated and clunky. It required participants to download PDFs, fill in their credit card details, and email or fax forms back. They knew this inefficient system didn’t match the high-quality training they provided in their field, so they came to us for help.

Recognizing the need for change, Estland got to work overhauling FELTG’s digital presence. Our mission was clear: create a user-friendly, modern website that streamlines the registration process.

Custom Web Development

Flexible Payment Choices Streamline Enrollment Process

Our web development team built a site with an online course catalog, event calendar and seamless registration and checkout functionalities—all tailored to meet government purchasing requirements.

Knowing that many registrants aren’t authorized to make payments, Estland’s developers added options to pay later or forward the invoice to someone authorized—all while securing their spot in the training. This hassle-free feature revolutionized the user experience.

Friendly City Food Co-Op

/in

Web Design For A Community-Driven Experience.

When the Friendly City Food Co-op reached out to Estland, they were ready for a web design refresh. They wanted a website to better meet the needs of their growing community of shoppers and owners. Having worked together before on their old website, we understood their needs.

Our goal was to create a modern, intuitive web design that was as welcoming as the Co-op itself.

Healthy Community Health Centers

/in , ,

Healthcare Marketing

Complete Website Development Revamp

When HCHC approached Estland, they had just launched a fresh brand identity and needed a website to match their new look. They wanted to create a digital presence that would resonate with donors and patients, reflect their values and mission and provide a seamless user experience.

We took a mobile-first approach, designing a streamlined website that effectively serves both audiences. The website is easy to use, helping turn visitors into new patients. It also focuses on the patient’s experience, demonstrating HCHC’s commitment to quality care.

GoodEx

/in ,

Web Design & Branding

Web Design That Showcases A Respected Contractor

Eric Good first contacted Estland to explore new names, branding, web design and full-spectrum marketing for his excavating, grading and concrete business. For 25 years, GoodEx was Good’s Services, a name Eric chose early in his business venture because it allowed him to expand his service offering over time. Sounds like a good idea, right? Here was the problem — the name didn’t communicate the type or breadth of his services. Good’s Services had a strong reputation and was considered a premier excavating company in our area, but they needed outside developers to understand that as much as the locals.

We channeled our creativity into several unique business names that capitalized on Eric’s last name and started to inform consumers of his services. Four logo renditions, a new website, custom videography, and photography showcase the GoodEx difference to their local community and beyond.

Oak Hill Wealth Advisors

/in , ,

Financial Services Marketing is About the Relationship

Through Storytelling We Engage Prospective Clients

Financial services marketing looks a little different from marketing other industries. When experienced CFP®’s Patrick Larkin and Timothy Schmidt decided to open their own wealth management firm, they had specific requirements for their chosen marketing agency:

  • Financial industry marketing experience
  • Ability to meet compliance requirements
  • A creative approach to marketing an esoteric industry

With extensive financial industry marketing experience, Estland was the perfect marketing partner for Oak Hill Wealth Advisors.

Financial planners can spend years fostering connections with their clients. Our decades of storytelling experience can seamlessly facilitate those relationships by transporting target audiences from the first step of the process through the last. By using language to build credibility and empathy, we set the foundation for a long-lasting relationship between the client and the advisor.

Euliss Propane

/in , ,

Gas & Oil Branding

Guiding A Respected Business Through A Branding Transformation

Nothing feels better than branding you are proud of and passionate about. If your website, apparel and trucks feel outdated, customers may think your services are outdated. Bottom line – visual appeal attracts more customers. And when it’s time to update your website, it is often time to take a closer look at your brand as a whole.

When we first met with Chris Stanley over at Euliss Propane, we discussed rebuilding their website to bring Euliss up-to-date and into the 21st Century. We wanted to provide Euliss with an online web platform that could work as an effective sales tool. Chris wanted to integrate his website with the MyFuel Portal so that his customers could pay their bills online and check to see their tank levels. He knew that a mobile-friendly and easy-to-use website was a necessary investment and Estland delivered.

Keystone Propane

/in , ,

Web Design Built For Growth

Web Design & Rebrand That Competes With Industry Giants

Keystone Propane, a leading propane distribution company in Northeast PA, faced challenges in the modern market due to outdated branding, web design, messaging and overall digital presence. With a strong commitment to innovation and growth, Keystone Propane enlisted our expertise to undertake a comprehensive rebrand and marketing overhaul.

Keystone Propane needed help keeping up with the evolving demands of a competitive market. Their team felt their marketing hindered their ability to connect with potential customers. They required a complete transformation of their identity and communication strategy to thrive in this environment.