Case Studies

Blumont Energy

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New Brand & Website

James McClain came to Estland in 2024 for a new brand and website for a yet-to-be-named Virginia energy company he was forming. Here’s how we teamed up and helped create Blumont Energy.

the challenge

Three Virginia Propane Companies Become One

Branding, renaming companies and developing new websites are Estland’s bread and butter. But when a merger is happening alongside major internal changes, it takes an expert level of marketing and branding finesse. Each of Blumont’s three legacy companies brought an established reputation, loyal customers and unique services to the table. Estland knew that the new branding and rollout strategy must be simple, clear and honor their rich histories to make the transition as smooth as possible.

a new name and logo

Building A Brand Identity

Crafting a new company name was step one, as it’s the foundation of any brand identity and the first impression a company makes on potential customers. After deep research, stakeholder engagement and rounds of pitches, the team decided on Blumont Energy.

  • Blumont pays homage to the beautiful Blue Ridge Mountains that surround their service area, and blue is a very trustworthy color.
  • Energy communicates their diverse product and service offerings that span several sources, including propane, gasoline, heating oil and more.

Together, Blumont Energy represents trust, experience and dependability.

Valley Structures

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Social Media Giveaway

Wilson Zimmerman, co-owner of Valley Structures, wanted to start the year strong and attract as many new customers as possible to their refreshed website.

Together, we decided to give away something big on social media—a garden house shed.

Here’s how our social media management team executed a strategy that not only drove traffic to the new site but boosted awareness of their growing product offerings and increased engagement across their Facebook and Instagram channels.

Arts Council of the Valley

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Bringing the Arts to Everyone

Arts Council of the Valley brings the Harrisonburg and Rockingham County communities together through the arts. To better support their mission, they needed an updated web design to showcase their programs and expand their reach. That’s where Estland stepped in to help.

The goal? A website that would promote grants, art exhibitions, artist members and events like First Fridays and serve as a central resource hub for local arts.

Federal Employment Law Training Group

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Website Development Overhaul

When FELTG approached Estland for website development, their registration process was outdated and clunky. It required participants to download PDFs, fill in their credit card details, and email or fax forms back. They knew this inefficient system didn’t match the high-quality training they provided in their field, so they came to us for help.

Recognizing the need for change, Estland got to work overhauling FELTG’s digital presence. Our mission was clear: create a user-friendly, modern website that streamlines the registration process.

Custom Web Development

Flexible Payment Choices Streamline Enrollment Process

Our web development team built a site with an online course catalog, event calendar and seamless registration and checkout functionalities—all tailored to meet government purchasing requirements.

Knowing that many registrants aren’t authorized to make payments, Estland’s developers added options to pay later or forward the invoice to someone authorized—all while securing their spot in the training. This hassle-free feature revolutionized the user experience.

Friendly City Food Co-Op

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Web Design For A Community-Driven Experience.

When the Friendly City Food Co-op reached out to Estland, they were ready for a web design refresh. They wanted a website to better meet the needs of their growing community of shoppers and owners. Having worked together before on their old website, we understood their needs.

Our goal was to create a modern, intuitive web design that was as welcoming as the Co-op itself.

Healthy Community Health Centers

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Healthcare Marketing

Complete Website Development Revamp

When HCHC approached Estland, they had just launched a fresh brand identity and needed a website to match their new look. They wanted to create a digital presence that would resonate with donors and patients, reflect their values and mission and provide a seamless user experience.

We took a mobile-first approach, designing a streamlined website that effectively serves both audiences. The website is easy to use, helping turn visitors into new patients. It also focuses on the patient’s experience, demonstrating HCHC’s commitment to quality care.

Top Bead Welding

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Building A Website For A Modern Online Presence.

When Top Bead Welding approached our team, they were ready to elevate their online presence. They wanted a mobile-friendly website that reflected their commitment to precision and craftsmanship.

Our mission was to create a site to highlight their work and meet high standards for functionality and accessibility.

GoodEx

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Web Design & Branding

Web Design That Showcases A Respected Contractor

Eric Good first contacted Estland to explore new names, branding, web design and full-spectrum marketing for his excavating, grading and concrete business. For 25 years, GoodEx was Good’s Services, a name Eric chose early in his business venture because it allowed him to expand his service offering over time. Sounds like a good idea, right? Here was the problem — the name didn’t communicate the type or breadth of his services. Good’s Services had a strong reputation and was considered a premier excavating company in our area, but they needed outside developers to understand that as much as the locals.

We channeled our creativity into several unique business names that capitalized on Eric’s last name and started to inform consumers of his services. Four logo renditions, a new website, custom videography, and photography showcase the GoodEx difference to their local community and beyond.

Oak Hill Wealth Advisors

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Financial Services Marketing is About the Relationship

Through Storytelling We Engage Prospective Clients

Financial services marketing looks a little different from marketing other industries. When experienced CFP®’s Patrick Larkin and Timothy Schmidt decided to open their own wealth management firm, they had specific requirements for their chosen marketing agency:

  • Financial industry marketing experience
  • Ability to meet compliance requirements
  • A creative approach to marketing an esoteric industry

With extensive financial industry marketing experience, Estland was the perfect marketing partner for Oak Hill Wealth Advisors.

Financial planners can spend years fostering connections with their clients. Our decades of storytelling experience can seamlessly facilitate those relationships by transporting target audiences from the first step of the process through the last. By using language to build credibility and empathy, we set the foundation for a long-lasting relationship between the client and the advisor.