Case Studies

Healthy Community Collaborative

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Nonprofit Marketing

 

Transforming An Established Initiative With Fresh & Vibrant Marketing

Nonprofit marketing is immensely rewarding. Nothing feels better than helping a deserving initiative promote its products and services to support the community where you live and work. Our team is passionate about creating vivid and inspiring branding, websites, messaging and digital ads that transform these much-needed organizations. Over the past several years, Maureen Bowler (Mo) from the Harrisonburg-Rockingham Community Services Board (HRCSB) has been a valued partner of Estland. She’s a grant-writing wizard who has brought more funds into the community to support vital infrastructure and we’re incredibly proud to help her through each phase of her projects.

The Healthy Community Collaborative (HCC) was established in 1996 to conduct assessments on community needs. Their work is vital to the Harrisonburg community, but their branding and messaging didn’t align with their vision. That’s where Mo and Estland came together to create a fresh, vibrant, and long-lasting brand that inspires other nonprofits to collaborate with them and improve the community we know and love.

Euliss Propane

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Gas & Oil Branding

Guiding A Respected Business Through A Branding Transformation

Nothing feels better than branding you are proud of and passionate about. If your website, apparel and trucks feel outdated, customers may think your services are outdated. Bottom line – visual appeal attracts more customers. And when it’s time to update your website, it is often time to take a closer look at your brand as a whole.

When we first met with Chris Stanley over at Euliss Propane, we discussed rebuilding their website to bring Euliss up-to-date and into the 21st Century. We wanted to provide Euliss with an online web platform that could work as an effective sales tool. Chris wanted to integrate his website with the MyFuel Portal so that his customers could pay their bills online and check to see their tank levels. He knew that a mobile-friendly and easy-to-use website was a necessary investment and Estland delivered.

Keystone Propane

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Web Design Built For Growth

Web Design & Rebrand That Competes With Industry Giants

Keystone Propane, a leading propane distribution company in Northeast PA, faced challenges in the modern market due to outdated branding, web design, messaging and overall digital presence. With a strong commitment to innovation and growth, Keystone Propane enlisted our expertise to undertake a comprehensive rebrand and marketing overhaul.

Keystone Propane needed help keeping up with the evolving demands of a competitive market. Their team felt their marketing hindered their ability to connect with potential customers. They required a complete transformation of their identity and communication strategy to thrive in this environment.

Valley Roofing & Exteriors

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Construction Marketing

That Stands Out In A Crowded Industry

Building and marketing a business from the ground up takes a strong leader and bold visionary. Anson Martin, founder and owner of Valley Roofing & Exteriors (VR&E), embodies that entrepreneurial spirit, creating an industry-leading roofing and remodeling business in the heart of the Shenandoah Valley. Estland has worked with VR&E for over a decade, helping Anson grow his business by over 600%. In that time, VR&E has purchased several smaller companies and expanded their offerings to include siding, windows, doors and sunrooms.

When Anson first contacted Estland, he needed an attractive and functional online presence to showcase his company and compete with thousands of other contractors. After speaking with Vada Kelley for just five minutes, he knew he had found the perfect fit for marketing his business. What started as a simple web design and development project quickly segued into an updated visual identity, messaging framework, print advertising, digital marketing and more. During our relationship, VR&E has cemented their reputation in the community, the team has grown five times bigger and sales have skyrocketed. Anson attributes their success to first-rate customer service, long-lasting durability and top-notch marketing from their partners at Estland.

Sunrise Farms

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Agriculture Branding

Captivating An Audience To Tell A Brand’s Story

When the Miller brothers first contacted Estland, they sought a branding and marketing partner to advertise their Non-GMO feed, local meat, pastured eggs and raw honey to markets outside of their location in Stuarts Draft, VA. Business was booming, and their reputation was growing, but their online infrastructure required work. They needed Estland’s help driving traffic to their website and marketing to two distinct audiences – meats and feeds.

Estland updated the visual identity for Sunrise Farms and designed and developed a new website with custom content written and optimized for all search engines. With strategic keyword placement, custom photography and videography, we increased organic traffic to their site by more than 100%. We improved the user experience by designing and developing a custom map showcasing delivery routes while clarifying which products are available in which market. When the pandemic rolled in, we added online ordering, so customers could order meats, eggs and honey and schedule delivery to their home or business. Throughout all our efforts, we have reinforced Sunrise Farms’ values as an sustainable business with deep roots in the community they know and love.

Hall Propane

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Gas & Oil Marketing That Works

Marketing That Competes Against Industry Giants

It was Anthony Hall’s lifelong dream to run the family business. While growing up, he worked in every position at the company – from delivery and installation to sales and customer support. He gained valuable experience and witnessed, first hand, the increase in competition within the propane industry as out-of-town corporations began inundating rural North Carolina with their slick sales pitches and nationwide names. Anthony Hall turned to Estland for our comprehensive marketing services to best serve his existing customers and compete in a highly volatile market.