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Windridge Landscaping & Hardscaping
A Website With True Natural Beauty
For 35 years, Windridge Landscaping & Hardscaping has been busy crafting and transforming breathtaking outdoor spaces throughout Charlottesville, VA, and the Shenandoah Valley.
But Windridge had a problem: their website buried their beautiful work and made it difficult for visitors to find the inspiration to reimagine their own properties.
That’s where Estland stepped in. Together, we created a new website that captures the essence of Windridge’s landscapes and hardscapes through custom photography, video and a clean, intuitive design.
Web Design That Puts the Work Front & Center
Estland’s design team took inspiration from Windridge’s natural landscapes, building a clean, modern website that lets their work shine. Wide, full-width image layouts create a gallery-like experience, while a simplified site architecture makes it easy for visitors to find exactly what they’re looking for.
Every design decision draws attention to the character and craftsmanship Windridge brings to each project and property. The result is a site that’s as elegant and enduring as the landscapes themselves.
Stunning Visual Storytelling Through Photography & Film
Every great design tells a story, and Windridge’s story lives in the details of their projects: the perfect curve of a stone wall, the lush layers of a new garden and the final brick of a sunwashed patio laid with care. Our photo and video team captured the magic of Windridge’s work through on-site photo and video shoots across Charlottesville and the Shenandoah Valley.
Together, these visuals now serve as the heart and soul of the website, drawing visitors in and helping them connect instantly with the quality and personality of the brand.
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We wanted the look of the web design to mirror Windridge’s approach to their craft: gorgeous, functional and thoughtfully executed. The finished site strikes that balance really well. It’s visually vibrant, yet simple for users to explore.”
Beverly Virkler, Creative Director, Estland
the results
The launch of Windridge’s website was seamless and marked more than a mere design update; it was a true transformation of their online presence. The new site is visually rich, intuitive and optimized to help them attract more customers and showcase their artistry to a wider audience across the Shenandoah Valley.
SEO That Works as Hard as Windridge Does
what we did.
Estland’s SEO specialists implemented a series of optimizations to boost site visibility and improve search performance. By focusing on targeted keywords and structural improvements behind the scenes, the site now functions better than ever. Here’s everything Estland did to sculpt an online experience that’s as engaging as Windridge’s landscaping and hardscaping work:
Working alongside the Windridge team, we wanted every frame to reflect their passion and precision. The visuals don’t just showcase their projects; they bring their craftsmanship to life in a way that feels natural and inviting.”
Kyle Frederick, Photo/Video Hybrid, Estland
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