Web Design & Branding

Web Design That Showcases A Respected Contractor

Eric Good first contacted Estland to explore new names, branding, web design and full-spectrum marketing for his excavating, grading and concrete business. For 25 years, GoodEx was Good’s Services, a name Eric chose early in his business venture because it allowed him to expand his service offering over time. Sounds like a good idea, right? Here was the problem — the name didn’t communicate the type or breadth of his services. Good’s Services had a strong reputation and was considered a premier excavating company in our area, but they needed outside developers to understand that as much as the locals.

We channeled our creativity into several unique business names that capitalized on Eric’s last name and started to inform consumers of his services. Four logo renditions, a new website, custom videography, and photography showcase the GoodEx difference to their local community and beyond.