Gas & Oil Branding
Guiding A Respected Business Through A Branding Transformation
Nothing feels better than branding you are proud of and passionate about. If your website, apparel and trucks feel outdated, customers may think your services are outdated. Bottom line – visual appeal attracts more customers. And when it’s time to update your website, it is often time to take a closer look at your brand as a whole.
When we first met with Chris Stanley over at Euliss Propane, we discussed rebuilding their website to bring Euliss up-to-date and into the 21st Century. We wanted to provide Euliss with an online web platform that could work as an effective sales tool. Chris wanted to integrate his website with the MyFuel Portal so that his customers could pay their bills online and check to see their tank levels. He knew that a mobile-friendly and easy-to-use website was a necessary investment and Estland delivered.
A Clear Rebranding Strategy
As a second-generation family-owned business, it was important for Euliss Propane to compete against some of the larger corporations while also looking friendly and approachable. With thousands of loyal customers in North Carolina, Euliss Propane was determined to keep their branding familiar during the rebrand journey. Our goal? To create an updated look that felt established while still staying true to the service-driven company they’ve always been without evoking confusion – mission accomplished! The result is branding with a clean identity and just enough flair – and their customers love it.
It has been an incredible experience working with Estland. Once you start working with them, you stop thinking about marketing as an expense and look at it as building value in your company.
Chris Stanley, Vice President
What We Did
What began as a simple website project turned into full rebranding and a lasting marketing partnership. Since the rebrand, we have been helping them with all of their marketing needs—from tank decals to digital support services. Here are some of the branding and marketing services we continue to provide:
Web & SEO
We created a brand new website for Euliss Propane that quickly became an unbeatable marketing asset. We seamlessly integrated the site with the customer MyFuelPortal. Now customers can enjoy effortless bill payments, fuel ordering, and more. It was important to Euliss to promote their difference. With a friendly and professional new look, we tell their story and promote the exceptional customer service that only a small supplier can provide. The new website promotes and features their pre-buy and price cap options, as well as, cross sells their log set and tankless water heater services to their existing clients. And most importantly it competes against the big boys with updated branding that works!