Getting to Know Madison Everett, Estland’s New Full Stack Marketer
Meet Madison Everett, Estland’s new Full Stack Marketer.
She’s the mastermind behind much of the strategy, creativity and execution that drives our clients‘ campaign work across multiple marketing channels. Recently, John Krampf sat down with Madison to talk about her promotion to her new role, her love of storytelling and why “weekend maximizing” has become a lifestyle.
Q&A
Alright, let’s start with an important question: what’s currently dominating your Spotify playlist?
Right now, probably Noah Kahan’s new album. I’ve been listening to it basically on repeat. The internet is calling it the start of “Sad Girl Summer,” but I disagree with the sad part. I just think it’s really calming, folksy music.
You’re rejecting the “Sad Girl Summer” label?
I am. I’m just here for the good music.
Fair enough. So, something that is super cool about you is that you worked at a radio station while you were younger. Tell me more about that.
Yeah! It started as an internship through a Mass Communication program I was in during high school, and then they hired me part-time. It was a local news and talk radio station, so I would interview people, write stories and record segments that would air on the radio.
That’s a pretty unique experience to have that young.
It was a lot of fun. I even worked some overnight shifts during high school and college, which sounds crazier now than it did at the time.
I know you wanted to be a detective growing up. Do you think that curiosity still shows up in your work today?
Absolutely. I’m always curious about why people connect with certain content or campaigns and what actually catches their attention. A lot of marketing is really about understanding people and figuring out what makes them engage, so in a way, it still feels a little like detective work.
You’ve officially stepped into the Full Stack Marketer role. What excites you most about this next chapter?
I’m excited to have a hand in every part of the process. Being able to work across social, email, digital ads and content gives me a better understanding of how everything connects. I love being able to take ideas from one area and use them to strengthen another, so the entire campaign feels more intentional.
You work across a lot of different areas of marketing. Do you enjoy the variety?
Definitely. No two days really look the same, which I love. One day I’m focused on strategy, and the next I’m designing an email or brainstorming social content ideas. I also really enjoy finding ways to make brands feel more relatable and current.
What excites me most about being a Full Stack Marketer is having the opportunity to connect every piece of a campaign together in a way that feels intentional and cohesive.”
Madison Everett, Full Stack Marketer, Estland
Speaking of trends and social content, how do you decide which trends are actually worth paying attention to for clients?
For me, it always comes down to relevance and authenticity. Just because something is trending doesn’t mean every brand should jump on it. The best content feels intentional and on-brand—not forced.
Is there a trend right now that you personally love?
I’ve really been enjoying the “Women in SPAM” trend. It’s kind of a play on “Women in STEM,” but for people working in social media, PR, advertising and marketing. It’s been funny, but also cool seeing women in creative and marketing roles getting some recognition too.
Outside of work, it sounds like you enjoy staying busy. I’ve heard you mention “weekend maximizing.” What exactly does that mean?
It basically means we’re always trying to go somewhere or do something on the weekends. We love taking little trips and finding ways to maximize our time off. We actually have a trip to Harper’s Ferry coming up, so we’re excited about that.
Do you have a favorite place you’ve visited recently?
I really loved visiting New York, even though we packed basically all of Manhattan into one very long day. I definitely want to go back and spend more time there.
Last question: What’s something people might be surprised to learn about building a cohesive marketing campaign?
Probably how much collaboration and planning go into making everything feel connected. A campaign isn’t just one social post or one email. There’s a lot happening behind the scenes to make every piece work together seamlessly.
Thanks for taking the time to chat, Madison, and congratulations again on the promotion!
Thank you!
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