Case Studies

Westlark Advisors

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An Updated Brand, Name & Identity Emerges

For years, Twin Feathers built and maintained a legacy of trusted energy advisory for a diverse set of clients throughout the Americas. But by 2025, the world, the energy market and the firm’s vision had all grown larger. They needed a new brand that reflected a global presence and a refined identity and website to accompany it.

In Estland, they found the right partner to guide the transformation.

After close collaboration, Westlark Advisors was born. With this new name came a refreshed digital experience that clearly articulates the firm’s continued commitment to advisory excellence and expanded worldwide reach.

Twin Feathers

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Energy Industry Marketing

Comprehensive Marketing For An Established Brand

In 2021, J.D. Buss of Twin Feathers approached Estland to enhance the branding, web presence, and marketing efforts of his commodity advising firm based in Overland Park, Kansas. Despite Twin Feathers’ extensive experience in nurturing enduring client relationships, they encountered difficulty in effectively conveying their value proposition through their website and marketing materials.

To address this challenge, Estland embarked on a comprehensive messaging strategy, aiming to distill Twin Feathers’ services and streamline their communication channels. We immersed ourselves in understanding every facet of their brand and engaged in close collaboration with J.D. and Tina. Together, we crafted a compelling tagline, defined a clear mission and vision, established core values, and formulated an impactful elevator pitch that not only resonated with their target audience but also aligned seamlessly with their long-term objectives.

The most intricate yet rewarding aspect of this messaging transformation involved segmenting Twin Feathers’ services into three distinct packages and articulating precisely what clients could anticipate from each offering. By delving deeply into this messaging process, Twin Feathers successfully realigned their services and values with their brand, enabling them to present a unified and compelling message to their clientele.