Case Studies

Federal Employment Law Training Group

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Website Development Overhaul

When FELTG approached Estland for website development, their registration process was outdated and clunky. It required participants to download PDFs, fill in their credit card details, and email or fax forms back. They knew this inefficient system didn’t match the high-quality training they provided in their field, so they came to us for help.

Recognizing the need for change, Estland got to work overhauling FELTG’s digital presence. Our mission was clear: create a user-friendly, modern website that streamlines the registration process.

Custom Web Development

Flexible Payment Choices Streamline Enrollment Process

Our web development team built a site with an online course catalog, event calendar and seamless registration and checkout functionalities—all tailored to meet government purchasing requirements.

Knowing that many registrants aren’t authorized to make payments, Estland’s developers added options to pay later or forward the invoice to someone authorized—all while securing their spot in the training. This hassle-free feature revolutionized the user experience.

Healthy Community Collaborative

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Nonprofit Marketing

 

Transforming An Established Initiative With Fresh & Vibrant Marketing

Nonprofit marketing is immensely rewarding. Nothing feels better than helping a deserving initiative promote its products and services to support the community where you live and work. Our team is passionate about creating vivid and inspiring branding, websites, messaging and digital ads that transform these much-needed organizations. Over the past several years, Maureen Bowler (Mo) from the Harrisonburg-Rockingham Community Services Board (HRCSB) has been a valued partner of Estland. She’s a grant-writing wizard who has brought more funds into the community to support vital infrastructure and we’re incredibly proud to help her through each phase of her projects.

The Healthy Community Collaborative (HCC) was established in 1996 to conduct assessments on community needs. Their work is vital to the Harrisonburg community, but their branding and messaging didn’t align with their vision. That’s where Mo and Estland came together to create a fresh, vibrant, and long-lasting brand that inspires other nonprofits to collaborate with them and improve the community we know and love.

GoodEx

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Web Design & Branding

Web Design That Showcases A Respected Contractor

Eric Good first contacted Estland to explore new names, branding, web design and full-spectrum marketing for his excavating, grading and concrete business. For 25 years, GoodEx was Good’s Services, a name Eric chose early in his business venture because it allowed him to expand his service offering over time. Sounds like a good idea, right? Here was the problem — the name didn’t communicate the type or breadth of his services. Good’s Services had a strong reputation and was considered a premier excavating company in our area, but they needed outside developers to understand that as much as the locals.

We channeled our creativity into several unique business names that capitalized on Eric’s last name and started to inform consumers of his services. Four logo renditions, a new website, custom videography, and photography showcase the GoodEx difference to their local community and beyond.

Wellness Connection

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Marketing For Nonprofits

That Inspires & Communicates With A Community

When Maureen (Mo) Bowler requested a marketing proposal for a new grant-funded initiative of the Harrisonburg-Rockingham Community Services Board, she wanted a marketing agency with experience working with nonprofits and community advocates. Branding and marketing a nonprofit requires a deft hand skilled at communicating with different audiences. Thankfully, the team at Estland has decades of experience doing just that.

Estland worked closely with Mo and her team to name and brand this new initiative. After exploring dozens of options, Wellness Connection was born with a heartwarming logo that resonates in the Friendly City. Wellness Connection collaborates with our local community to provide preventative resources to address mental health challenges, substance use and suicide in Harrisonburg and Rockingham County, VA. Their services are critical to supporting the well-being of the community where Estland lives and works.

Griffith Bag Co.

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A Modern Rebrand

With Vintage Charm: Logo, Web Design & More!

When Mike and Melanie Smith purchased Griffith Bag Company in 2020, they had a vision – to infuse a touch of vintage charm into a brand deeply rooted in tradition, while propelling it into the digital age. With over 75 years of service in the agricultural and landscaping industries, Griffith Bag Co. possessed a strong legacy, but its branding had become dated, and it was virtually invisible online.

Oak Hill Wealth Advisors

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Financial Services Marketing is About the Relationship

Through Storytelling We Engage Prospective Clients

Financial services marketing looks a little different from marketing other industries. When experienced CFP®’s Patrick Larkin and Timothy Schmidt decided to open their own wealth management firm, they had specific requirements for their chosen marketing agency:

  • Financial industry marketing experience
  • Ability to meet compliance requirements
  • A creative approach to marketing an esoteric industry

With extensive financial industry marketing experience, Estland was the perfect marketing partner for Oak Hill Wealth Advisors.

Financial planners can spend years fostering connections with their clients. Our decades of storytelling experience can seamlessly facilitate those relationships by transporting target audiences from the first step of the process through the last. By using language to build credibility and empathy, we set the foundation for a long-lasting relationship between the client and the advisor.