Why Every Business Needs To Be Active On LinkedIn Now More Than Ever.
LinkedIn has come a long way. What used to feel like a stiff networking event is now a dynamic platform with advertising, videos, newsletters and long-form articles that make connecting and sharing content more engaging than ever.
If your business isn’t on LinkedIn—and active on the platform—you’re missing out. In this blog, we’ll explore why being on LinkedIn is crucial for growth and how you can leverage it to see real results.
Businesses Can’t Afford to Skip LinkedIn: The Key Benefits You Need To Know.
LinkedIn is the ideal platform for businesses looking to build influence and credibility.
1. LinkedIn Has More Users Than You Think.
With over 1 billion members and 69 million registered companies, it offers a massive network of jobseekers and B2B consumers. Unlike other platforms, LinkedIn is a “serious” platform—it’s mastered the art of decluttering posts and trolling—making it a space where businesses can share useful content without the noise. Additionally, LinkedIn profiles serve as valuable backlink opportunities for SEO; Google considers LinkedIn credible, which can positively influence search engine rankings.
2. LinkedIn Remains Extremely Credible.
Unlike other social media platforms, it’s versatile and perfect for telling your company’s story and developing professional relationships. Whether aiming to grow your audience or establish thought leadership, LinkedIn offers a focused environment that stands apart from more casual, creative platforms like Instagram or TikTok.
What used to feel like a stiff networking event is now a dynamic platform with advertising, videos, newsletters and long-form articles that make connecting and sharing content more engaging than ever.
Maximize Your Business Potential By Using LinkedIn For Marketing & Growth.
With its growing user base and impressive engagement rates, LinkedIn has become a powerhouse for B2B and B2C marketing. In 2022, the platform’s ad revenue was close to $6 billion, with a projected growth to $10.35 billion by 2027. It’s clear LinkedIn isn’t just for recruiting anymore—businesses can now unlock tangible value using the platform.
LinkedIn is ideal for building authority and positioning brands as thought leaders with industry-focused content. The platform also offers vast networking opportunities, connecting businesses with clients and potential hires. Additionally, LinkedIn is a leading tool for lead generation, with 89% of B2B marketers using it to attract high-quality leads.
We Help Clients Unlock LinkedIn’s Full Potential For Business Growth.
At Estland, our social media management services include everything you need to succeed on LinkedIn. We start with SEO optimization, ensuring your profile and posts are discoverable by the right audience. Our content strategies are tailored to the platform’s professional environment, helping you connect with key decision-makers.
A great example of our approach is our own LinkedIn page, where we consistently post engaging, thought-leadership content that drives strong engagement and builds our brand presence. We create platform-specific content to capture attention and establish authority in our client’s industries. We also offer LinkedIn advertising services, targeting the right prospects to generate high-quality leads.
Work With Estland To Build Authority & Drive Leads On LinkedIn.
Ready to take your business to the next level on social media? At Estland, our team is skilled in creating tailored LinkedIn strategies that drive growth, build authority and generate quality leads. Contact us today to leverage social media’s full potential and unlock new opportunities for your business success.
