Lead Generation: 6 Pro Tips For Increasing Your Leads
Sometimes even new websites fail to generate leads. It’s never fun to launch a new website and feel you’ve spent your marketing budget for the year but you don’t feel an increase in lead generation. Consider the steps you need to take to ensure your website converts your website visitors into buyers. Start ramping up your website leads with these 6 pro tips:
1. SEO For Higher Lead Generation.
Creating a website that comes up at the top of a search engine result is easier said than done but implementing up-to-date SEO practices is key to getting more web traffic. 70% of website surfers only click on the top three search listings which means if you aren’t coming up at the top, you are missing serious traffic potential.
2. Generate More Leads With A Faster Website.
If your site takes more than 2 seconds to load, you could use some site speed optimization. We recommend testing your website speed on Pingdom. Check how your website ranks among other websites:
- If your site loads in 5 seconds it is faster than approximately 25% of the web
- If your site loads in 2.9 seconds it is faster than approximately 50% of the web
- If your site loads in 1.7 seconds it is faster than approximately 75% of the web
- If your site loads in 0.8 seconds it is faster than approximately 94% of the web
Simply installing a Live Chat plugin could boost your conversions by 45%
3. UX Plays An Important Role In Lead Generation.
Once you get visitors to your lightning fast website they need to be inspired to want to buy from you. Your website is often the first interaction they have with your company and you want to make a great first impression. If your website appears out-dated, disorganized, too cluttered, too sparse or just plain confusing your visitor will not be impressed and will likely shop elsewhere. Messy websites may lead others to think that your services or products would be inferior. Be sure your website is informative, easy-to-navigate and that it authentically showcases your unique brand. Provide your users with content that solves their query and inspires them to want to share it.
4. Clear Call-To-Action For Increased Leads.
Now that your website looks great, you need to tell your visitors what you want them to do through strong and strategic calls to action like: Buy now! Call now! Fill out this form! Email us! Watch this video! and more. These calls-to-action are crucial to your success and need to be placed on every website page.
5. Get More Business Leads Through Quick Fill Forms.
If you place a form on every page of your website rather than just the contact page, your leads will increase ten fold. It is amazing how many folks will fill out a form if it’s right in front of them, but not if they have to click to find it. The shorter the form, the more likely it will be filled out. Keep them short and sweet, and be generous with your form placement.
6. Live Chat Can Increase Web Leads by 45%.
Simply installing a Live Chat plugin could boost your conversions by 45%. Often folks don’t want to be responsible for feeling the pressure of always being available for a chat session. Don’t worry, you can turn the chat on when you want to chat and off when you are away from your desk so that website visitors don’t see it as an option when you aren’t available. Watch your lead generation skyrocket with a simple live chat integration.