Analytics To Measure Your Success.

If you can’t track it, you don’t know how to improve it. At Estland we don’t just set up your analytics and walk away. We train you in how to access and understand the Google Analytics reports. We assist you in knowing how to make improvements to your website based on the data in the reports.

Track Your Website Data In One Place.

With optimized page content and responsive design, when we launch your new website you’ll be able to login to your analytics account dashboard and instantly see your website traffic reports. You can identify the location of the people visiting your website, the keywords they typed in to find your site, their click path, their on-page engagement and more!

Analytic Trainings & Assessments.

Are you ready for a training session or maybe you just want an assessment of what you can do to improve your current website analytics. Whatever the case, we are here to help!

Blog Roll

Graphic image with headshot of Courtney Pitts, Estland's new content marketing specialist

Estland Welcomes Courtney Pitts to The Content Marketing Team

We are excited to welcome Courtney Pitts as our Content Marketing & Engagement Specialist! Learn more about our newest team member.
illustration of desktop computer with branding in progress.

The Power of Branding: How To Make A Great Impression In Under Three Seconds

In a competitive marketplace, branding helps you stand out, build trust, and leave a lasting impact. Explore its importance, key characteristics, and how to make an impression in this article.
illustration of mobile device using dark mode

What Is “Dark Mode” And Why It Matters For Business Owners

Dark mode affects how your business’s emails, social media, website and more look to those users. Learn how your business should adapt to dark mode.
illustration of credit card with marketing budget money coming out of it.

How Much Should You Spend On Marketing?

Determining your marketing budget starts with a clear marketing plan. Read about how we make sure our clients spend the right amount on the right methods.
illustration of locked down iphone browser using iOS 15

How Apple’s Privacy Changes In iOS 15 Will Affect Your Business

Apple has released its newest operating system, iOS 15. Find out how the many privacy changes could affect your business.
illustration of desktop computer with phishing scam on browser

Protect Your Business From Scams: Learn How To Recognize Phishing

Phishing can be a simple scam but has long-lasting effects. Protect your business by familiarizing yourself with the way phishers operate and how to combat them.
red illustration of paper airplane leaving computer screen representing email tracking

Track Email Deliverability With Postmark

Emails can go undelivered for several reasons. Sign up for Estland's email deliverability tracking service to ensure your customers receive every email you send.
orange illustration showing webpage with ball bouncing representing bounce rate

High Bounce Rate? Why That Might Be A Good Thing.

Common wisdom says that a high bounce rate is bad, but that's not always the case! Find out why a high bounce rate may be a good sign.
illustration showing backlinks between websites.

Improve Your SEO With Backlinks.

Backlinks are hyperlinks on a website that link back to your website. Backlinking is an essential element of search engine optimization (SEO), learn more from Estland in this quick article.