Writing For Marketing -Connecting, Leading & Selling.

When it comes to writing, you rock, but do you know how to optimize your pages for search engines or how to include a call to action that drives results? Writing for online marketing is a little different than the papers you were assigned in college and don’t worry, we can help!

Our training can include:

  • How to create a great site map
  • How to use the Google Keyword tool
  • How to write for your target market
  • How to optimize your pages for best SEO practices
  • How to inspire action with a top preforming call to action
  • Light editing and support

Are you ready for a content writing training session?

Sign Up For A Writing Training Session

Blog Roll

Graphic image with headshot of Courtney Pitts, Estland's new content marketing specialist

Estland Welcomes Courtney Pitts to The Content Marketing Team

We are excited to welcome Courtney Pitts as our Content Marketing & Engagement Specialist! Learn more about our newest team member.
illustration of desktop computer with branding in progress.

The Power of Branding: How To Make A Great Impression In Under Three Seconds

In a competitive marketplace, branding helps you stand out, build trust, and leave a lasting impact. Explore its importance, key characteristics, and how to make an impression in this article.
illustration of mobile device using dark mode

What Is “Dark Mode” And Why It Matters For Business Owners

Dark mode affects how your business’s emails, social media, website and more look to those users. Learn how your business should adapt to dark mode.
illustration of credit card with marketing budget money coming out of it.

How Much Should You Spend On Marketing?

Determining your marketing budget starts with a clear marketing plan. Read about how we make sure our clients spend the right amount on the right methods.
illustration of locked down iphone browser using iOS 15

How Apple’s Privacy Changes In iOS 15 Will Affect Your Business

Apple has released its newest operating system, iOS 15. Find out how the many privacy changes could affect your business.
illustration of desktop computer with phishing scam on browser

Protect Your Business From Scams: Learn How To Recognize Phishing

Phishing can be a simple scam but has long-lasting effects. Protect your business by familiarizing yourself with the way phishers operate and how to combat them.
red illustration of paper airplane leaving computer screen representing email tracking

Track Email Deliverability With Postmark

Emails can go undelivered for several reasons. Sign up for Estland's email deliverability tracking service to ensure your customers receive every email you send.
orange illustration showing webpage with ball bouncing representing bounce rate

High Bounce Rate? Why That Might Be A Good Thing.

Common wisdom says that a high bounce rate is bad, but that's not always the case! Find out why a high bounce rate may be a good sign.
illustration showing backlinks between websites.

Improve Your SEO With Backlinks.

Backlinks are hyperlinks on a website that link back to your website. Backlinking is an essential element of search engine optimization (SEO), learn more from Estland in this quick article.