The Brillman Company
Branding
Rewiring the brand to gain more business.
For over 30 years The Brillman Company has been providing quality American-made wiring solutions for the worldwide antique tractor and automotive restoration community. The Brillman Company partnered with Estland to do a total rebrand which started with a new logo design.
E-commerce Website
Over 10,000 Products
The Brillman Company partnered with Estland to rebrand their company and build a new e-commerce website to recover from their recent loss in online sales due to outdated technologies. Estland created some custom scripts to import their old database of over 10,000 products seamlessly into a new and improved e-commerce website solution. We delivered many customizations to their discount methods as well as their shipping solution. In under a year from launch The Brillman Company is reporting an over 350% increase in online sales!
Custom Development
Seamless Accounting Integration
Estland provided an e-commerce website build that includes inventory tracking and seamless integration with their Quickbooks Enterprise accounting system.
Merchandise Design
Show Off Your Brand In Style
Team members take pride in wearing their company logo and it also builds brand awareness. The Brillman Company wanted to wear their brand and gift it to their clients. Gifting with branded merchandise is a great way to nurture your staff and your referral base and thank them for their loyalty.
Photography
Visualizing The Brillman Company
Antique tractors in a quaint country setting, The Brillman Company’s old world charm captivates and makes an instant emotional connection with their target market.
Marketing
Creating A Lasting Partnership To Deliver Results
After the successful re-brand and launch of their new website, our partnership continued with ongoing marketing efforts to ramp up site traffic and drive in leads. With a coordinated search engine optimization (SEO) and marketing effort, Estland was able to increase The Brillman Company’s organic rankings in search engines and also drive relevant traffic to the site through Merchant PPC Ads. With regular check-ins and custom analytics reports, Estland continues to support The Brillman Company with data-driven results in all of their marketing efforts.
+268%
Website Visits
+151%
New Users
-49%
Bounce Rate
+187%
Average Session Duration
+350%
Sales