For nearly a century Dixie Gas and Oil has provided equipment, lubricant, and motor fuels to clients in Virginia and West Virginia. Dixie partnered with Estland to transform their entire brand and online experience, positioning them for another century of success in a digital world.
Dixie Gas & Oil
Brand Development
Guiding A Transformation
With a significant customer base in Virginia and West Virginia, it was a top priority that Dixie’s re-brand stayed true to its roots and remained familiar to thousands of existing customers. Estland guided Dixie through a transformation of their brand and marketing strategy, resulting in a clean, modern look and feel that more closely represented their identity as an innovative and service-driven company.
Estland transformed Dixie Gas & Oil by refreshing corporate branding (logo, shirts hats, truck wraps, etc.), focusing their core message through written content, and providing a new visual experience through photography and videos.
Logo Design
Igniting The Flame With Dixie’s New Logo
Dixie’s new logo provided the foundation for an entire re-brand. The font’s gentle edges convey warmth and hospitality while the color choice is vibrant and intelligent. The orange icon – symbolic of both fire and liquid – visually ties the company name to the business’s core services and leaves a strong, lasting image in the viewer’s mind. Soft lines and fluid movement are the perfect touch of modern for a company that’s been on the cutting edge of gas & oil innovation for almost a century.
Merchandise Design
Rounding Out The Re-Brand
Re-branding a company the size of Dixie Gas & Oil is no small task. Inspired by their new logo, Dixie worked side-by-side with Estland to complete the brand transformation across every aspect of the business. By creating all new shirts and hats, business cards, envelopes, stationary, vehicle graphics and building signs, we helped Dixie put a fresh face on a brand that engages thousands of customers every day.
Photography
Visualizing The Customer Experience
From servicing large commercial clients to local homeowners, customer satisfaction drives Dixie Gas & Oil in everything they do. Estland’s photography puts Dixie’s new brand on display and presents the customer experience they’ve been perfecting for the last 75 years in a way that resonates with customers across all of their target markets.
Website
Dixie’s Digital Overhaul
Humans have relied on oil in many different capacities for thousands of years. In an industry older than some countries, Dixie stands out as a modern, technologically advanced and innovative company. Estland delivered a new website that epitomizes Dixie’s forward-thinking mentality and service-centered way of doing business. Easy to navigate, mobile responsive and user friendly, Dixie’s new website provides an online experience that flows seamlessly with the day-to-day demands of their business and constantly growing customer base.
From any smartphone, tablet or computer, Dixie customers can now pay bills, submit contracts, ask questions or schedule service with the click of a button.
Marketing
Creating A Lasting Partnership To Deliver Results
After the successful re-brand and launch of their new website, Dixie’s partnership continued with ongoing marketing efforts to ramp up site traffic and drive in leads. With a coordinated search engine optimization (SEO) and marketing effort, Estland was able to bring up Dixie’s organic rankings in search engines and also drive relevant traffic to the site through PPC Ads. With regular check-ins and custom analytics reports, Estland continues to support Dixie with data-driven results in all of their marketing efforts.
+230%
Website Visits
+87.53%
New Users
-32.22%
Bounce Rate
+75.53%
Average Session Duration